About Us

Our cold pressed juice business, Fresh Pressed Tasmania, is poised to revolutionize the beverage industry in Tasmania by offering premium, health-focused juices made from locally-sourced, sustainably-grown ingredients. Located in Devonport, Tasmania, we aim to cater to health-conscious consumers who prioritize quality, taste, and sustainability

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Tasmania's growing health and wellness trends, coupled with a strong demand for natural, nutrient-dense products, present a significant market opportunity. Our target customers include health enthusiasts, busy professionals, families, and eco-conscious consumers seeking convenient and nutritious beverage options.

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We specialize in cold pressed juices that retain maximum nutrition and flavour through a gentle extraction process. Our product line includes a variety of delicious blends, each crafted from fresh fruits and vegetables sourced from local Tasmanian farmers. We differentiate ourselves by ensuring our juices are free from additives, sugars, and preservatives, appealing to consumers seeking healthier alternatives.

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• Premium Quality: Using only the freshest, locally-sourced ingredients ensures superior taste and nutritional value.

• Sustainability: Commitment to eco-friendly practices, including recyclable packaging and support for local farmers.

• Health Focus: Cold pressed method preserves nutrients, offering genuine health benefits without compromising on taste.

• Community Engagement: Active participation in local events and partnerships to build strong community ties and brand loyalty.

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Fresh Pressed Tasmania is committed to transforming the beverage landscape in Tasmania by delivering premium, health-focused cold pressed juices that promote wellness and sustainability. With a strong emphasis on quality, innovation, and community engagement, we are poised for success in capturing market share and becoming a trusted brand among health-conscious consumers.

This business plan summary outlines our strategic approach to launch and grow Fresh Pressed Tasmania into a leading player in Tasmania's cold pressed juice market, fulfilling the demand for nutritious, delicious beverages that enhance well-being and support local communities.